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An Ethical Wardrobe
Unlike prior generations, we are rather overwhelmed by the number of choices surrounding us, be it clothes, vacations, food, or anything else.
Abundance is a privilege that we should all approach with thoughtfulness and responsibility, as it goes hand in hand with overproduction, harming our planet and drifting us apart from what is truly meaningful in our lives.
Ultimately, each of us can improve our way of consuming fashion or any other goods for that matter. Some points worth considering are listed below, and we hope they will inspire you.
Value the clothes you already own. Treat them with care.
Learning to care for our clothing items can prolong their life span. And the longer they are used, the relatively smaller their environmental footprint becomes since we are reducing the emissions-per-wear.
Keep in mind that, at least for the time being, there are no 100% sustainable production processes. The only items that don't add up to the negative impact of our wardrobes are the ones already there or secondhand pieces we buy locally (unlike the ones shipped across the world).
Make sure to follow the laundry instructions, embrace air drying, and avoid over-washing your clothing items, which saves water and energy, and ensures the longevity of the fabric. When it comes to your linen pieces, we hope this Care Guide will help you make the most of them.
Buy quality, timeless designs that you'll be able to enjoy for years to come.
The better the quality of your items, the longer they will preserve their shape, resistance, and colour. Owning fewer, well-chosen pieces will not only reduce the environmental impact of your wardrobe but also simplify the answer to the question of what to wear. And in the long run, it may reduce the budget you spend on clothes since the cost-per-wear is diminished.
Consider who made your clothes.
Be curious about the processes and resources behind making your clothes. Ask questions, demand transparency, and support ethical brands. Whenever possible, buy locally to avoid unnecessary carbon emissions caused by transportation. By supporting local makers, you're investing in your community and helping preserve local crafts.
Buy only when you need to. Be selective and keep looking for pieces you love.
We live in a culture that encourages constant buying and discarding. Understanding its impact on our planet and communities can inspire us to consume more mindfully. Before buying, consider: What's the story behind this item? Does it align with my values? Will I wear it long-term? And most importantly: Do I really need it?
Also, when you no longer want a piece of clothing, make the landfill your last option. First, think about upcycling, swapping, selling, or donating it.
Last but not least: help spread awareness.
These issues are, sadly, neither known nor understood well enough. Therefore, spreading awareness is one of the most important things we can do to drive fashion to become more ethical and sustainable. A systemic, impactful change is only possible if more of us decide to play a part in it. So please share the information with your family and friends, and recognize that it is only by using our collective voices that we can make a difference.
